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| Criterion |  Growth Growth Experiment |  Innovation Lean Startup |
|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 Wochen | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 1-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | MarketingGrowthExperimentsLearning | LeanStartupValidationMVP |
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