View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth Growth Experiment |  Knowledge Modeling IBIS |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 Wochen | 1-3 h | 45-90 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Experiment card, Result summary, Next bet | Issue Map, Positions, Argument Notes | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | MarketingGrowthExperimentsLearning | RationaleKnowledgeDecision | DecisionCriteriaScoringTradeoffs |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
