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| Criterion |  Growth Growth Experiment |  Systems Thinking Future Reality Tree |
|---|---|---|
Purposedifferent | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation. |
Complexitydifferent | Medium | High |
Timedifferent | 1-2 Wochen | 2-4 h |
Participantsdifferent | 1-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Experiment card, Result summary, Next bet | Future Reality Tree, Negative Branches, Assumption List, Improved Injections |
Tagsno overlap | MarketingGrowthExperimentsLearning | Theory of ConstraintsSystems thinkingChange |
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