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Criterion
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighMedium
Timedifferent
1-2 WochenSeveral meetings plus preparation and analysis; total effort depends on scope45-60 min
Participantsdifferent
1-6Evaluation team, architects, and relevant stakeholders2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Experiment card, Result summary, Next betPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsAssumption map, Test backlog, Risk ranking
Tagsno overlap
MarketingGrowthExperimentsLearning
ArchitectureQualityRiskTradeoffsStakeholders
AssumptionsRiskExperimentsValidation
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Four paper stations connect system purpose, quality goals, risk cards and focused investigation with a target and gap profile.
Architecture
LASR (Lightweight Approach for Software Reviews)
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Risk Storming.
Architecture
Risk Storming