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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of VRIO Framework with its method-specific working model.
Business Strategy
VRIO Framework
Paper illustration of Team API with its method-specific working model.
Team Design
Team API
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions.When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document.
Complexitydifferent
LowMediumLow
Timedifferent
30-60 min90-180 minHalf day initial, dann laufend
Participantsdifferent
1-83-6Ein Team plus Stakeholder
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftVRIO Table, Strategic ActionsTeam API Document
Tagsno overlap
MarketingPositioningCommunication
StrategyDiagnosisBusiness modelCapability
TeamAlignmentCommunicationService
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of Spotify Model Mapping with its method-specific working model.
Team Design
Spotify Model Mapping
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping