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| Criterion |  Growth Golden Circle |  Decision Making RAPID |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | In complex management decisions, clarity is often missing about who recommends, who agrees, and who makes the decision. RAPID creates this assignment and stabilizes decisions across several levels. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-60 min | 45-90 min | 1-2 h |
Participantsdifferent | 1-8 | 3-12 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | RAPID Role Map, Recommendation, Decision Log | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | MarketingPositioningCommunication | DecisionRolesGovernance | StrategyDecisionAssumptionsHypothesis |
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