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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.
Complexitysame
LowLowLow
Timedifferent
30-60 min30 min Setup, dann laufend45-90 min
Participantsdifferent
1-81-3 maintaining, briefing for everyone3-12
Formatdifferent
Workshop + asyncAsyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftRAID Log, Status Report SourceExpectation Map, Alignment Notes, Agreements
Tagsno overlap
MarketingPositioningCommunication
RiskTrackingStakeholdersGovernance
AlignmentStakeholdersTeam
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping