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| Criterion |  Growth Golden Circle |  Delivery RAID Log |  Delivery Communication Plan |
|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitysame | Low | Low | Low |
Timedifferent | 30-60 min | 30 min Setup, dann laufend | 45-90 min |
Participantsdifferent | 1-8 | 1-3 maintaining, briefing for everyone | 2-6 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | RAID Log, Status Report Source | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | MarketingPositioningCommunication | RiskTrackingStakeholdersGovernance | CommunicationStakeholdersDeliveryPlanning |
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