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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowHighMedium
Timedifferent
30-60 minHalf day45-60 min
Participantsdifferent
1-83-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftLeverage Map, Action StrategyAssumption map, Test backlog, Risk ranking
Tagsno overlap
MarketingPositioningCommunication
Systems thinkingChangeStrategy
AssumptionsRiskExperimentsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas