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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A paper-based illustration representing C4 Model with its core stages and visible working result.
Architecture
C4 Model
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.The C4 Model makes a system legible across several resolution levels, from context down to code. It suits situations where different audiences need to understand the same architecture from different altitudes.
Complexitydifferent
LowMediumLow
Timedifferent
30-60 min45-90 min1-4 h
Participantsdifferent
1-83-81-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftImpact Map, Outcome Hypotheses, Delivery OptionsContext Diagram, Container Diagram, Component Diagram
Tagsno overlap
MarketingPositioningCommunication
OutcomesStrategyBehaviorPlanning
ArchitectureCommunicationVisualization
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Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration for Communication Plan
Delivery
Communication Plan