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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.
Complexitydifferent
LowMediumLow
Timedifferent
30-60 min45-90 min1-2 Tage
Participantsdifferent
1-83-81-4
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftImpact Map, Outcome Hypotheses, Delivery OptionsArchitecture Document, Context View, Runtime View, Deployment View
Tagsno overlap
MarketingPositioningCommunication
OutcomesStrategyBehaviorPlanning
ArchitectureDocumentationCommunication
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Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
A paper-based illustration representing C4 Model with its core stages and visible working result.
Architecture
C4 Model