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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitydifferent
LowMediumMedium
Timedifferent
30-60 min1-3 h60-90 min
Participantsdifferent
1-82-83-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftGap Matrix, Action Plan, Risk NotesSalience Diagram, Strategy per Class
Tagsno overlap
MarketingPositioningCommunication
StrategyAnalysisPlanning
StakeholdersFacilitationAlignmentGovernance
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Paper illustration for Communication Plan
Delivery
Communication Plan
Stakeholder Mapping
Facilitation
Stakeholder Mapping