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| Criterion |  Growth Golden Circle |  Decision Making Delphi Method |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | High | Low |
Timedifferent | 30-60 min | 1-4 Wochen | 1-2 h |
Participantsdifferent | 1-8 | 6-30 Experten | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Expert Forecast, Consensus Range, Assumption Notes | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | MarketingPositioningCommunication | ForecastingExpertsDecisionStrategy | StrategyDecisionAssumptionsHypothesis |
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