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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.
Complexitydifferent
LowLowHigh
Timedifferent
30-60 min60-90 min90-180 min
Participantsdifferent
1-84-103-8
Formatdifferent
Workshop + asyncWorkshopWorkshop
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftProblem Cluster, Prioritized Challenge, ExperimentCoD Table, Prioritization Sequence
Tagsno overlap
MarketingPositioningCommunication
FacilitationDecisionProblem solvingWorkshop
PrioritizationDeliveryEconomicsDecision
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring