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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.
Complexitydifferent
LowLowMedium
Timedifferent
30-60 min30-90 min1-3 h
Participantsdifferent
1-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesIssue Map, Positions, Argument Notes
Tagsno overlap
MarketingPositioningCommunication
ConstraintsDecisionPlanningOptions
RationaleKnowledgeDecision
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Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Communication Plan
Delivery
Communication Plan
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem