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| Criterion |  Growth Golden Circle |  Product Discovery Concierge MVP |  Product Discovery Learning Card |
|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-60 min | 1-4 Wochen | 25-40 min |
Participantsdifferent | 1-8 | 3-10 Kunden | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Concierge Learnings, Service Blueprint, MVP Risks | Learning Card with evidence and next action |
Tagsno overlap | MarketingPositioningCommunication | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryLearning |
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