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| Criterion |  Growth Golden Circle |  Business Strategy Business Model Canvas |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h | 45-90 min |
Participantsdifferent | 1-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Business Model Canvas, Assumption List, Business Hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | MarketingPositioningCommunication | Business modelStrategyValueInnovation | OutcomesStrategyBehaviorPlanning |
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