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| Criterion |  Growth Golden Circle |  Decision Making Assumption Surfacing |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30-60 min | 45-90 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-8 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Why Statement, Messaging Notes, Positioning Draft | Assumption List, Critical Assumptions, Learning Plan | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | MarketingPositioningCommunication | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryAssumptions |
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