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Criterion
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Purposedifferent
In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.
Complexitydifferent
LowLowMedium
Timedifferent
30-60 min45-90 min15-60 min je Zyklus
Participantsdifferent
1-82-81-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Why Statement, Messaging Notes, Positioning DraftAssumption List, Critical Assumptions, Learning PlanSituation Assessment, Decision Loop, Action Updates
Tagsno overlap
MarketingPositioningCommunication
AssumptionsRiskDecisionDiscovery
DecisionChangeLearningStrategy
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Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas