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Criterion
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHighHigh
Timedifferent
Wochen bis Monate je GoalMehrere Wochen1 Tag bis mehrere Wochen
Participantsdifferent
3-102-6 researchers plus sample4-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Goals, Idea bank, Step-project list, Tasks, Learning reportsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Statement, Prototype, Test Learnings
Tagsno overlap
RoadmapOutcomesPlanningExperiments
OutcomesInnovationResearchQuantitative
InnovationPrototypeResearch
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A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree