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| Criterion | ![]() Operations Gemba Walk | ![]() UX Research Personas | ![]() UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30-120 min | 1-3 Tage | 30–60 min |
Participantsdifferent | 2-6 | Internes Team | 4-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Observation Notes, Improvement Ideas | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | LeanObservationProcessOperations | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop |
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