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| Criterion | ![]() Operations Gemba Walk | ![]() Product Discovery Outcome-Driven Innovation | ![]() Operations Process Mapping |
|---|---|---|---|
Purposedifferent | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 30-120 min | Mehrere Wochen | 1-3 h |
Participantsdifferent | 2-6 | 2-6 researchers plus sample | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Observation Notes, Improvement Ideas | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Process Map, Handoff List, Improvement Backlog |
Tagsno overlap | LeanObservationProcessOperations | OutcomesInnovationResearchQuantitative | ProcessOperationsImprovement |
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