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| Criterion |  Business Strategy GAP Analysis |  Business Strategy TOWS Matrix |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 1-2 h | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-10 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyAnalysisPlanning | StrategyAnalysisOptions | ExperimentsGrowthAnalyticsValidation |
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