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| Criterion |  Business Strategy GAP Analysis |  Facilitation Storytelling |
|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 h | 45-120 min |
Participantsdifferent | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | StrategyAnalysisPlanning | CommunicationNarrativeStakeholdersFacilitation |
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