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| Criterion |  Business Strategy GAP Analysis |  UX Research Personas |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 1-3 Tage | Mehrere Wochen |
Participantsdifferent | 2-8 | Internes Team | 2-6 researchers plus sample |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Persona Profiles, Needs Summary, Scenario Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | StrategyAnalysisPlanning | ResearchCustomerSynthesis | OutcomesInnovationResearchQuantitative |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
