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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 hWochen bis Monate je Lernzyklus30-60 min
Participantsdifferent
2-82-83-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Gap Matrix, Action Plan, Risk NotesHypothesis list, MVPs, Learning reports, Pivot or persevere decisionSWOT matrix, Strategic options, Action list
Tagsno overlap
StrategyAnalysisPlanning
LeanStartupValidationMVP
StrategyAnalysisMarketPositioning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas