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| Criterion |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-90 min | 1-5 Tage |
Participantsdifferent | 2-8 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning | ValidationExperimentsDemandGrowth |
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