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| Criterion |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning | AnalyticsConversionGrowth |
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