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| Criterion |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 45-90 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 3-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning | InnovationPrototypeResearch |
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