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| Criterion |  Business Strategy GAP Analysis |  Product Strategy Impact Mapping |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-90 min | 30-60 min |
Participantsdifferent | 2-8 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyAnalysisPlanning | OutcomesStrategyBehaviorPlanning | BrainstormingIdeationCreativityWorkshopDivergence |
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