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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 hMultiple workshops over several weeks1-5 Tage
Participantsdifferent
2-82-8Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Gap Matrix, Action Plan, Risk NotesHooked loop, Trigger map, Reward design, Ethics checkInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
StrategyAnalysisPlanning
GrowthBehaviorRetention
ValidationExperimentsDemandGrowth
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix