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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 hMultiple workshops over several weeks30-90 min
Participantsdifferent
2-82-81-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Gap Matrix, Action Plan, Risk NotesHooked loop, Trigger map, Reward design, Ethics checkDecision Tree, Option Map, Assumption List
Tagsno overlap
StrategyAnalysisPlanning
GrowthBehaviorRetention
DecisionTreeOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix