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Criterion
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 hMultiple workshops over several weeks2-4 h
Participantsdifferent
2-82-83-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Gap Matrix, Action Plan, Risk NotesHooked loop, Trigger map, Reward design, Ethics checkStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
StrategyAnalysisPlanning
GrowthBehaviorRetention
StrategyPositioningInnovationValue
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix