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| Criterion |  Business Strategy GAP Analysis |  UX Research First-click Testing |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 1-2 Tage | 45-90 min |
Participantsdifferent | 2-8 | 10-30 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Click Heatmap, Success Rate, Design Recommendations | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyAnalysisPlanning | UXNavigationFindabilityValidation | GrowthStrategyMarketPortfolio |
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