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| Criterion |  Business Strategy GAP Analysis |  UX Research Empathy Mapping |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 30–60 min | 45-90 min |
Participantsdifferent | 2-8 | 4-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Empathy Map, Assumptions List, Research Gaps | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | StrategyAnalysisPlanning | SynthesisQualitativeWorkshop | OutcomesStrategyBehaviorPlanning |
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