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| Criterion |  Business Strategy GAP Analysis |  UX Research Card Sorting |  UX Research First-click Testing |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 h | 20-45 min | 1-2 Tage |
Participantsdifferent | 2-8 | Based on research question | 10-30 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Content groups, Label set, IA hypotheses | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | StrategyAnalysisPlanning | Information architectureNavigationStructure | UXNavigationFindabilityValidation |
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