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| Criterion |  Business Strategy GAP Analysis |  Growth A/B Testing |  Decision Making Pre-Mortem |
|---|---|---|---|
Purposedifferent | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 20–45 min |
Participantsdifferent | 2-8 | 1-6 | Small cross-functional group |
Formatdifferent | Workshop + async | Async | Workshop |
Outputdifferent | Gap Matrix, Action Plan, Risk Notes | Experiment results, Decision log, Learning summary | Risk list, Mitigation plan, Assumption log |
Tagsno overlap | StrategyAnalysisPlanning | ExperimentsGrowthAnalyticsValidation | RiskDecisionFailurePlanning |
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