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Criterion
Paper illustration of Futures Wheel with its method-specific working model.
Systems Thinking
Futures Wheel
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
The Futures Wheel helps explore the consequences of a decision, a trend, or a strategic move in a structured way. It makes visible which first, second, and third-order effects could arise from an event.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumHigh
Timedifferent
60-120 min1-4 Wochen
Participantsdifferent
3-101-6
Formatdifferent
Workshop + asyncAsync
Outputdifferent
Futures Wheel, Consequence Chains, Strategic SignalsExperiment results, Decision log, Learning summary
Tagsno overlap
ForesightSystems thinkingSignals
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test