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Criterion
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
HighLowHigh
Timedifferent
2-4 h30-60 min1-4 Wochen
Participantsdifferent
3-82-81-6
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Future Reality Tree, Negative Branches, Assumption List, Improved InjectionsICE Table, Top Idea ListExperiment results, Decision log, Learning summary
Tagsno overlap
Theory of ConstraintsSystems thinkingChange
PrioritizationScoringGrowthDecision
ExperimentsGrowthAnalyticsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix