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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h45-120 min60-120 min
Participantsdifferent
1-52-83-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
AnalyticsConversionGrowth
TradeoffsDecisionCriteriaOptions
GrowthRetentionConversion
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop