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| Criterion |  Growth Funnel Analysis |  Business Strategy Three Horizons |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | Halbtags-Workshop, dann iterativ | Half day |
Participantsdifferent | 1-5 | 3-12 | 3-8 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Value Chain Map, Lever List |
Tagsno overlap | AnalyticsConversionGrowth | StrategyInnovationPortfolioForesight | StrategyBusiness modelDiagnosisAnalysis |
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