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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 hHalbtags-Workshop, dann iterativ1-5 Tage
Participantsdifferent
1-53-12Nutzertraffic
Formatdifferent
AsyncWorkshopAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesHorizon map, Portfolio view, Initiatives per horizon, Resource planClick Data, Interest Signal, Learning Decision
Tagsno overlap
AnalyticsConversionGrowth
StrategyInnovationPortfolioForesight
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas