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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h15-45 min45-60 min
Participantsdifferent
1-52-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesVenn Diagram, Overlap Notes, DifferentiatorsAssumption map, Test backlog, Risk ranking
Tagsno overlap
AnalyticsConversionGrowth
ComparisonFacilitationAlignment
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping