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| Criterion |  Growth Funnel Analysis |  Innovation Starbursting |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 h | 30-60 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-10 | 1-6 |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Star-Shaped Question Map, Question List, Assumption List | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | BrainstormingIdeationWorkshopDiscovery | ExperimentsGrowthAnalyticsValidation |
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