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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Context Map workspace showing the question, observations, and next decision.
Domain Modeling
Context Map
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When several contexts need to talk to each other, it makes their relationships and dependencies legible. It helps sort integration pressure and responsibilities across system boundaries.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h1-5 Tage1-3 h
Participantsdifferent
1-5Nutzertraffic2-8
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesInterest Metrics, Conversion Signal, Learning NoteContext Map, Integration Patterns, Boundary Notes
Tagsno overlap
AnalyticsConversionGrowth
ValidationExperimentsDemandGrowth
Domain-Driven DesignBoundariesStrategy
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping