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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 h30-60 min30-60 min
Participantsdifferent
1-53-124-12
Formatdifferent
AsyncWorkshopWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesRollenkarten, Ideenpool pro Rolle, Konsolidierte ShortlistIdea pool, Theme clusters, Shortlist
Tagsno overlap
AnalyticsConversionGrowth
BrainstormingIdeationCreativity
BrainstormingIdeationCreativityWorkshopDivergence
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming