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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLow
Timedifferent
1-3 h45-120 min1-5 Tage
Participantsdifferent
1-53-8Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
AnalyticsConversionGrowth
OptionsDecision framingStrategyComparison
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix