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| Criterion |  Growth Funnel Analysis |  Product Discovery MVP Test Matrix |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-75 min | 45-90 min |
Participantsdifferent | 1-5 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Test Matrix, Test Plan | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryOptions | DecisionCriteriaScoringTradeoffs |
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