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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h45-90 min60-120 min
Participantsdifferent
1-51-63-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesLean Canvas, Core Assumptions, Experiment BacklogFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
AnalyticsConversionGrowth
StartupLeanAssumptionsBusiness model
GrowthRetentionConversion
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric