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| Criterion |  Growth Funnel Analysis |  Product Strategy Impact Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 1-2 h |
Participantsdifferent | 1-5 | 3-8 | 4-12 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | AnalyticsConversionGrowth | OutcomesStrategyBehaviorPlanning | AlignmentStakeholdersStrategyFacilitation |
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